3 Misconceptions Hurting Your Hiring Today

It’s hard, if not impossible, to make the hiring process an exact science. While establishing a systematic approach to talent search will certainly improve the outcomes, there is still an art to choosing your next new team member. Every recruiter, HR director and hiring manager has theories about why one hiring selection goes smoothly and another one goes awry, and as many good leaders can tell you, it is often about the timing.

Like all theories, they get debated, passed around, and sometimes even debunked. Over the years, they can become codified and cast in cement, when actually they often should be cast out the window.

Here is a look at three common beliefs about hiring you might not realize are making your candidate selection process harder, not easier.

I Will Find the Perfect Candidate

Like every good manager or recruiter, you have put together a full list of criteria and a comprehensive job description. Do you see it as your job to make sure that the candidate you choose meets every single one of them?

You will be looking for an exceptionally long time. The perfect candidate seldom exists. If you do find one who looks like a flawless fit, he or she will often turn out to be not as ideal as presented once on the job.

Oftentimes, managers measure a prospect by modeling using their most effective, successful employees — a practice called bench marking. There is nothing wrong with this, as long as it is used as a flexible tool, not a rigid requirement.

You need to be realistic. Leaving a job unfilled because Ms. Perfect has not presented herself can be detrimental to workflow and morale. Hiring almost always requires a certain amount of juggling with quality, cost and time. Each hire requires some level of risk based on what requirements are not met. Good managers know that past experience and success are generally the best predictor of future outcomes.

Determine the level of risk you can take with a new candidate. What are the absolute musts when it comes to education and training, and the intangibles like attitude? Then work out how much the unfilled job is costing your company.

How long is it reasonable to wait, as you look for the best prospect? According to the Harvard Business Review, you need to calculate the time the recruiter spends and the time of those covering the tasks of the job that stays empty. This is costing the company money.

When you use best practices for candidate selection, and learning to spot a good, if not perfect, fit, you don’t waste time, and money. By giving up “perfect,” you allow yourself to choose talented people that can grow with the company.

Job History Indicates Company Loyalty

It hasn’t been true for at least a decade, and probably more like two decades, but the idea lingers that people who move around every two, three or four years are not good hires.

If you see multiple jobs on a resume in a fairly brief period of time, it no longer needs to mean the candidate is flaky. It’s just as likely the potential hire is ambitious and working to advance their career.

According to a study by Spherion, a staffing company, less than 10% of companies now consider a candidate’s employment status more important than their potential performance and ability to fit into the company’s culture. Business News Daily says the “right kind of job hopper” can make an incredibly effective contribution.

While moving jobs every year is not typically a good sign, listen to the reasons before jumping to conclusions.

Candidates Must Have Relevant Work Experience

On the surface, it makes a lot of sense to look for a candidate with practical, relevant experience with the specific job you are filling. Whether it is from an internship or an actual job, it means the person understands the basics of the job and has some context for it.

But according to the CEO of GradStaff, Robert LaBombard, the goal of a good hiring manager is to attract lots of candidates who have a real interest in the company, without worrying too much about their major in college or their specific work experience.

He suggests focusing on transferable skills like the ability to think critically, manage time and communicate well. And be open to a variety of experience. Check to see if candidates are involved in student government, some type of nonprofessional service and retail experience.

Conclusion

These are just a few of the common misconceptions that interfere with a smooth hiring process. The more open you are in the hiring process, the more likely you are to find good employees who can develop with your company, expanding into their roles. Focus on individuals instead of inflexible rules.

Interested in uncovering a few others and developing a hiring plan that ensures you bring the best talent to your team in the shortest amount of time possible? At Cerca Talent+, we are here to help you become limitless. 

Together, we will exercise a disciplined, daily practice of finding the very best possible professionals with whom you can develop the kind of great reputation that will lead your company to Exceed Expectations. We will help you reach indeterminate growth by expanding your team with A+ Players focused on delivering work they love and who embrace exponential growth. Reach out, today, to Scott Rivers at This email address is being protected from spambots. You need JavaScript enabled to view it./" target="_blank" rel="noreferrer noopener">This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how.

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Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses.

As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, every day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside.

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Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose to work with Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results.

That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at This email address is being protected from spambots. You need JavaScript enabled to view it., or call direct at 201-594-2101, and we will begin the process of finding you Allstars that help you set records.

 

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7 Reasons Executive Search is Essential to Your Next Hire

Additional knowledge and resources: Recruiters often maintain large networks of people they are working to place in high-level jobs. This is a source you would not necessarily have access to when going about the hiring process in the usual manner. They are also adept at cold calling and getting passive candidates more interested in the position your company has to offer. Confidentiality: This is particularly important when your company is recruiting specific candidates from another organization. Not only could you face legal troubles for approaching the employee of a competitor, it could damage your company’s reputation as well. Executive search firms also bring objectivity to the table. Your contact can tell you what a competitive industry salary is and handle the negotiation process for you with your list of qualified candidates. Going beyond background searches: Executive search firms have the expertise necessary to find additional information about job candidates beyond what a basic background check will reveal. Examples include educational credentials, businesses owned, and general character. This saves you a great deal of time in administrative tasks. High return on investment: When you are debating about whether to hire an executive search firm, consider how much it costs your organization to find top talent independently. You need to factor in advertising, the actual costs of leaving the position unfilled, and the time it takes away from other tasks just for starters. Outsourcing all of this to an executive search agency can save you significantly more money than you spend securing the services of a search firm. Marketplace expertise and knowledge: To receive the greatest benefit from a search firm, it is essential to select one that specializes in placing people specific to your company’s industry. The organization you hire should know appropriate industry lingo as well as what it takes to succeed at a company like yours. Many recruiting agencies, like Cerca Talent+, hire from within the industries they serve, and where they have worked themselves. This allows for immediate knowledge of the industry and lends the added benefit of a solid book of connections to network for new opportunities. Narrowing the list of candidates to interview: No one has the time to sift through hundreds of resumes and select a handful of people to interview. Search firm representatives use their years of experience in the industry to zero in on specific skills needed for the open position. By narrowing the list of candidates to a select three to five who meet the criteria set by the hiring manager, the recruiters will save you days and weeks of time just in the initial selection process. Skilled Negotiator: Salary can be a thorny issue that may cause long-term hard feelings if the negotiation process is not handled respectfully. Since your recruiter will not typically earn commission until after the position is filled, he or she will work especially hard in this area. By using a recruiter as a buffer, the candidate you eventually hire does not have to know about specific objections you raised in the negotiation process. When you have an executive position you needed filled yesterday, a specialty search firm will help you find the ideal person to fill the role with an expert who will get up and running fast. Do your homework and find a group you are comfortable working with, who has a great reputation in the industry, and one that deeply understands the real value of partnership, like Cerca Talent+. You are certain to save time, reduce stress, avoid headaches and get a great return on your investment for your next executive hire. __________ Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses. As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, every day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside. __________ Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose to work with Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results. That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at This email address is being protected from spambots. You need JavaScript enabled to view it., or call direct at 201-594-2101, and we will begin the process of finding you Allstars that help you set records.

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Greetings, everyone, it's Andy Gesner, owner and president of HIP Video Promo! Over the last month, I've had the pleasure of speaking with some of the most incredible creatives on this crazy world torn asunder, but it's okay. They're reaching out because they want to know how they can keep their brand, their music, and their visuals in front of potential new viewers and listeners. Our eight-person team here at HIP Video Promo are all working remotely. I'm located at HIP HQ in the borough of South River, New Jersey, and the rest of my team - Rob, Mike, Kevin, Molly, Dom, and Melissa – are working from their respective homes. What are we working on? Well, if you're lucky enough to have a music video, this is the perfect time to release it. Now, you might be thinking, "well, how could this be the perfect time?" Well, number one, the folks I speak to each week, and that we present our cherished clients' visuals to, are starving for content. They want to know when more content is coming. What was a raging kitchen faucet three weeks ago has slowed to a trickle. Less competition means more potential exposure for you. That is combined with the fact that everybody is looking at their screens; they're pretty much over the current situation, and they're turning to entertainment as the prescription that they need to make them feel better. So, if you've got visual content, definitely consider reaching out to us here at HIP because we could potentially help you. Another important area to consider is Spotify. The numbers have been off the charts. People are going to Spotify in a big way. If you've got a great track and you're thinking about Spotify promotion, there's no better time to reach out to Andy at HIP. Another specialty of ours is social media marketing. Everybody's tuned in to their various online platforms, but you need content. Some of our clients are sending footage they've shot to us; we're preparing it with titling and sending it back for them to post. This way, they can keep their profiles up to date with fresh, new content while others have called it quits. All you need to do is call. I am in the office, and I'm not going anywhere! The number is 732-613-1779. If you'd like to email, the email is This email address is being protected from spambots. You need JavaScript enabled to view it.. Stay strong and healthy, and I look forward to hearing from you! Music video promotion

 

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These are the industries that are hiring for professional roles now

We spoke to recruiting experts, and these are the types of jobs and industries that are still seeking qualified applicants during a pandemic.

By Stephanie Vozza

If you’re looking for a gig to help pay the bills, grocery stores and delivery companies need help—and fast. But if you’re looking for something permanent or want to take the next step in your career, you may be able to find a professional role, too, says Michelle Armer, chief people officer at the job site CareerBuilder.

“There is definitely still a demand for professional and management workers across many different industries,” she says.

The catch is that you’ve got to act fast. As unemployment rates continue rise, more job seekers are scouring the market. We spoke to recruiting experts, and these are the types of jobs and industries that are still seeking qualified applicants during the pandemic:

INFORMATION TECHNOLOGY

With many employees working from home, a greater demand has been put on technology. Companies that provide services, such as videoconferencing and online collaborations tools, need help, and many are recruiting, says Tom Gimbel, founder and CEO of LaSalle Network, a national staffing, recruiting, and culture firm. “With so many remote workers, the need for tech infrastructure and cloud resources is in big demand,” he says.

HEALTHCARE

Scott Rivers, president and managing director for the full-service talent firm Cerca Talent+, has seen clients in the field of medicine, life sciences, and clinical diagnostics have increased their openings in the areas of clinical operations, clinical research, warehousing, and sales.

“What we are seeing is that companies that had open manager positions prior to the pandemic are continuing to recruit, attract, and interview talent,” he says. “Many of them have transitioned to video interviews in order to keep the process moving forward. While some have decided to make offers based on video interviews, many are slowing the process a bit in hopes of being able to see their final one or two candidates in person before making the final offer.”

Rivers says consultants or contractors are being used throughout the areas of clinical research and pharmaceutical development. “If you have experience in the field of research or diagnostic testing, there are many opportunities for you to potentially contract out your knowledge and service during this time,” he says.

WAREHOUSING, MANUFACTURING, AND SALES

The warehouse, manufacturing, and sales verticals are continuing to look for management and specialty roles, says Armer. The roles most in demand on CareerBuilder are operational, such as director of operations, as well as financial, such as a financial director or chief financial officer, she says. “We’re also seeing an uptick in demand for project and program managers within these industries,” says Armer.

FINANCE

Banks and financial institutions are looking for help processing information and loans as companies apply for the new government programs, says Gimbel. If you’ve got experience in this area, now may be a good time to start looking.

Armer adds that there is also demand for contract consultants in the business and financial operations sector, adding that while there is demand, it’s not as prominent as it once was. She’s also seeing posts for senior-level positions in the finance industry.

CONSTRUCTION AND UTILITIES

While some industries have seen a slowdown in the hiring of senior-level positions, specialty management roles are still in demand, especially in businesses that are considered essential, such as construction, utilities, and manufacturing. “Certain organizations are looking for new talent in these areas,” says Armer. “Right now, this is most prevalent for marketing and finance positions.”

TIPS FOR APPLYING

If these industries and roles fit your experience, don’t hesitate. Gimbel says that the unemployment claims that are coming in right now have mostly been driven through the hospitality and airline sectors, and the numbers will continue to rise. “If you were recently laid off, now is the best time to start looking,” he says. “You’ll be able to get out front.”

Rivers expects that competition will be fierce once the pandemic breaks. “With unemployment going to a new all time high, we will see a tremendous amount of well qualified people looking for work,” he says.

Armer agrees, and says some industries are being highly saturated with applications. “To set themselves apart, those searching for employment should create highly personalized résumés, highlighting unique skills and attributes that are tailored to the open position,” she says, adding that it’s important to emphasize soft skills, as well as measurable results.

“This time period is a learning curve for us all, so as those who were laid off due to this uncertain economy head back to interviewing, it’s important to stress the unique perspectives and skills you bring to the table to ultimately make the best impression and score that new position,” she says.

Rivers cautions against sending in blind résumés to open jobs. “Do your research, find people that you know at the company, and network into who at that company would ultimately make the hiring decision,” he says. “Before sending a blind résumé, reach out to that manager and let them know you are interested.”

“Whether or not the talent shortage is over, only time will tell,” says Gimbel. “Looking back at the recessions of 2008 and 2001, it only takes one or two huge companies to go bankrupt for us to see substantial layoffs. The interesting thing is that the Federal stimulus package money is based on keeping employees employed. We may not see as many layoffs in under-500-employee companies. Right now there are jobs out there. Make sure you’re connecting with people and sharing your tangible accomplishments

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Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses.

As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, ever day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside.

———-

Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose to work with Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results.

That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at This email address is being protected from spambots. You need JavaScript enabled to view it., or call direct at 201-594-2101, and we will begin the process of finding you Allstars that help you set records.

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The Best Ways to Seize the Power of Now

Today, you can become the master of your own destiny, move forward even in quarantine, and become the great professional you were always meant to be.  If you are waiting for things to get back to normal, don’t.  They likely will never be the same again.  Instead, choose to commit and act NOW!

Across the country, we are all coming to grips with the devastating loss of thousands of lives and the idea our way of life has been changed in ways we may not yet even comprehend.   Let us join together in figuring out how to be better, smarter and faster in our work from home economy, prepare ourselves to be even more successful once the doors open back up,  taking time to celebrate those who bravely respond to the crisis each day, lifting up those who still suffer as a result of the virus, and honoring those who have lost the fight.

And Let us all be strengthened by the promise of how we will rebuild and continue, together, to grow stronger each day.

Let’s do it….NOW!

Times like these remind us of the Power of Now.  Think about these things:

  • When would be a good time to implement your new idea that could very well change the trajectory of your performance?  The answer is simple, isn’t it?  You should get started right now!
  • If you want to increase sales, Exceed Expectations and dramatically add value to your company and your personal brand, when would be a good time to go deeper with the right clients?  Next month?  That won’t work!  You need to start today.   As a matter of fact, you need to start right now!  Immediately go deeper.
  • If you have a habit that is hindering your performance and robbing your time, when do you want to get rid of that beast?  Well, certainly it ain’t later.  You must do that now!
  • When would be a great time to achieve stellar, peak performance?  Should you delay a week to exercise the things you have been thinking about you know will contribute greatly to success?  Of course not.  Start right now!
  • Since everyone still has BIG objectives and wildly important goals to deliver on this year, when should we pursue them?  When the time is right?  When we emerge from quarantine?  When everything is perfect?  Come ON…!  The time is right NOW!

It is never too late to achieve all you were meant to….This cloistering we are forced into shouldn’t hold you back.  It should build in you a spirit of entrepreneurship meant to point you into new and inventive directions and to create ways to still accomplish more.  The people who make things happen, even in times of apparent austerity, value and share a profound sense of urgency.  You were likely brought onto your team because your profile says you have it.

Let us reignite that fire in our collective bellies today.  Let us burn brightly, step up our game, raise the bar, be bold, astound ourselves and choose NOW!

We have but one life to be all we can, so start NOW.  Throughout this work from home Challenge, no matter what you think, say, believe or feel, in the end, there will be no value to you staying steady state. Execute and act immediately.

Do it NOW!

Creating a do it now attitude replaces question marks with exclamation points in your work effort!  So:

  • The unwritten proposal – write and deliver it today!
  • The Key Decision Maker (KDM) you have been meaning to connect with and understand – connect and ask them to join us…NOW!
  • The visit you have been fearful of making….make it today!
  • The business you are going to win someday….make that today!
  • The daily Rigor you are going to implement…Why wait?  Do it today!
  • The resolution to serve more earnestly and give more to the team…..get great NOW!
  • The best practices you want to implement in our CRM…there is no time like the present.  Start them today!
  • And the pointless delays, empty excuses and unfounded fear that are holding you back and you know you need to dump….do that right NOW!

Do not wait for someone to give you direction to achieve your goals.  Stop putting things off because everything is not perfect — they never will be.  Stop waiting for somebody else to do something for you, like find a lead or make a connection.  Seize now!  Just do it!

Strike out fear or any belief that says to you, “You cannot do it.”  Forget about worry; it is wasted energy….payment on a debt that just may never come due.

Your job, right now, is to get out there (metaphorically speaking during this time of quarantine) and hustle harder, even as you work from home, as if everything is on the line….NOW!

To get started, begin being a better version of who you are.  To do things right and beat yoir wildly important goals,  begin here:

  1. Identify three things you have been delaying;
  2. Do them now!

Either get them achieved and closed, or get the ball rolling quickly by taking meaningful action toward completion.

Sieze the power of NOW!


Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses. 

As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, ever day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside. 


Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose to work with Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results. 

That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at This email address is being protected from spambots. You need JavaScript enabled to view it., or call direct at 201-594-2101, and we will begin the process of finding you Allstars that help you set records.

Adapted from 100 Day Challenge

Gary Ryan Blair

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5 Essentials to Effectively Promoting Your Brand in Crisis

This is not a time to sit still and wait until ‘everything is normal again.’ This is a time to use your isolation to intently think long and deep about who you are as a professional, what your company REALLY does, and what the world should know about your brand – either professional or corporate.  Get clear, and get ready to make sure your voice, your talents, your value and your message are heard, not silenced ….revealed, not suppressed…made visible, not extinguished…during and long after this temporary cloistering.

Without self promotion, something terrible happens – nothing.  Being the best kept secret in the world is nothing to be proud of, unless you are in special ops or other covert line of work….If your breakout strategy depends on waiting to be discovered and rewarded based on merit alone, bring a lunch and several good reads – you will be waiting a long while.  You have just this one life to live, and without mastering the fine art of self promotion, it is likely to be small and insignificant.

In this time of self quarantine, there is plenty of opportunity for self reflection and self direction.  Take the chance to rebrand yourself, or refresh your brand, and then let the whole world know how you will  be representing yourself and using your talents once we emerge.  Start today.

So, why must you toot your own horn? 

Why do you need to believe that self promotion is one of the key factors for fast tracking your goals?  One of the essential differentiating drivers  that separates high achievers and experts from their contemporaries is their willingness to promote themselves.  They understand that tooting their own horn is a mandatory condition for success.  They have a healthy belief about the role of self promotion in their lives and careers.  As a result, they choose to share their gifts and talents rather than suppress and cover them.

Let’s be clear.  This is not about a sleazy, cheesy, narcissistic blowhard approach.  It is not about over-inflating your abilities, skills and successes.  We are talking about promoting yourself with dignity, class and creativity.  There is an art to everything.  Tooting your own horn is no exception.

The ability to influence people without irritating them is the most profitable art form known to man.  Make mastering the skill of character driven self promotion a primary goal.  The master self promoter is an artist who can paint word pictures into the hearts of others as skillfully as Rembrandt could blend colors on a canvas.  They are the maestros that can play a symphony in human emotions as effectively as Beethoven could tickle the keys of a harpsichord.

A master self promoter is a strategist at influencing human behavior.  They can marshal the thoughts of an audience as well as Alexander the Great could direct his armies to conquer the Persian Empire.  A master self promoter is a character analyst who knows their audience as well as Einstein knew mathematics.  

Promote Yourself

While it may be true the world could beat a path to your door if you make a better mouse trap, you must face the music the BIG rush on your business or demand for your skills will not begin until you have properly, professionally promoted your wares.  Without a doubt, there are an infinite number of ways to self promote and increase your visibility.  There are also essential rules to doing it right:

1.     Be authentic – most people are mimics.  Their thoughts belong to others.  Their passions are from someone else’s quotations.  To do this right, decide who to be, and go be it.

2.     Be creative – it is important to always be clear we can infuse every facet of our lives and business with some form of creativity.  The realm of self promotion is not exempt.  Copying what everyone else is doing is a big no-no.

3.     Share ideas – your ideas demand you be courageous.  Your audience needs your big, bold and courageous ideas.  When you promote big ideas, you give people something to cheer about.  People promote the things that make them feel good; they do that for and with the people who make them feel good.  Your great ideas increase those feelings.  Your big ideas will inspire hope and thought.  If they are really good, they will inspire action.

4.     Promote other people first – the best way to promote your own visibility is to promote other people and their big ideas.  Share the brilliant posts of others; point a link in their direction.  Collaborate with them.  They will publicly thank you and return the favor.  You will establish yourself as a resource and build relationships with others in your industry.  This increases your network and eventually, your net worth.

5.     Support a cause – one of the best ways to get people excited about your ideas is to support and promote a cause.  You can align your altruistic self with the practical need to promote your work.

It is rare to find people with all the equipment needed for success. As a general rule, people have strengths and flat spots.  Broadly speaking, when it comes to self promotion, your success will depend on two things:  your ability to get, and your ability to hold.

All around you, there are people you know who are masters at getting what they want – money, position, influence, power, customers…..anything!  But, when they get them, something goes wrong.  They fumble the ball, make a series of bad judgment calls, become arrogant, complacency creeps in, they take things for granted, and, as a result, all gains quickly become losses.

The same is true with self promotion.  Your ability to sell yourself and get the attention of your core audience is one thing; your ability to hold their attention, to maintain their loyalty, respect and admiration over the long term is everything.

So Toot Your Horn

Regardless of age, position, business acumen, we all must understand how essential self promotion is to success and how we must use it to increase in influence and reach.   It is inescapable.

The good news – we all have a chance to toot our own horn.  We all have the right and the responsibility to showcase our talents and ideas.  That is why your challenge today is to 

  1. Change the paradigm;
  2. Think of yourself as a brand requiring clear, consummate self promotion;
  3. Actively look for ways to toot your own horn, as “ain’t nobody gonna toot it for you”!

Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses. 

As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, ever day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside. 


Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose to work with Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results. 

That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at This email address is being protected from spambots. You need JavaScript enabled to view it., or call direct at 201-594-2101, and we will begin the process of finding you Allstars that help you set records.

Adapted from 100 Day Challenge

Gary Ryan Blair

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