We are here to assist you in securing the exposure and attention on Social Media that is worthy of your musical project. We’ve been helping our cherished clients with low cost, targeted marketing on Facebook, Twitter, Instagram and ReverbNation for over four and a half years now, and are confident we can provide phenomenal results for any talented band or artist within Indie Nation! We also help optimize your website to secure your best return on investment during this ten week marketing push.

With hundreds of success stories under our belt, and as musicians ourselves, we know the frustrations involved in having a robust, respectable social media presence. Considering the amount and time and effort you’ve exerted to create a buzz about your music, we realize it’s important that you have a clear strategy in place to promote it properly and connect your music and new video with the maximum amount of eyeballs possible. Our goal here is to provide you the necessary promotional muscle and sage wisdom to secure the attention and exposure on various social media portals that you’re worthy of, while leaving you the opportunity to attend to other important aspects of your overall marketing campaign

The way we look at it, if we can take some of the very important, yet mind numbing social media responsibilities and marketing pressures off of yours and your band or artist’s plate during this upcoming marketing promotion, it will give you the extra time necessary to concentrate on what you do best….. keeping your hands firmly on the captain’s wheel of the band or artist’s overall musical world. Please note that at no point during the campaign will we ever post anything on any of the social media sites, nor do we ever try to pass ourselves off as our clients themselves. We are merely here to bring new fans into the band or artist’s various social media tents and provide our savvy and expertise to maximize the effectiveness and exposure of your Facebook, Twitter, Instagram and Reverb

Nation social media portals.

We have many goals to strive for during this potential upcoming online marketing push, first and foremost growing the Facebook and Instagram numbers and really growing the Twitter followers. Our strategy for this social media campaign will be to use the client’s most recent video as his “latest currency” to attract the attention of potential new fans. We’ll be launching a special direct-to-fan relationship for the client, targeting a music savvy audience whose musical tastes are most in line with the client’s musical aesthetic. These fans are active Facebook, Twitter and Instagram users who take great pride in discovering new and unique music. No bots, no nonsense.

We’re confident that by the end of the ten week campaign, our efforts will increase the client’s Facebook and Instagram numbers considerably and Twitter followers substantially. Each week we can touch base via email or a phone call to discuss the growth that we’ve enjoyed up until that point, and how we can continue to build on it. Rest assured that we won’t be going to faraway countries like Uruguay, India or Turkestan to secure new fans, the thrust of our efforts are going to remain within the contiguous United States, Canada and Europe.

And there’s no doubt about our confidence that we can grow the band or artist’s ReverbNation presence to levels that you can’t even imagine! This campaign involves bookmarking and tagging the most recent music video throughout the blogs, social platforms and social sites most in line with his musical aesthetic, driving subscribers, comments and likes to his various other social media portals. ReverbNation is now home to over four million people in music. The benefits of promoting on this platform are palpable and ReverbNation offers so many different tools for an artist or band to promote their music for free. Our promotional savvy on ReverbNation has most of our clients securing number one rankings, not just locally, but nationally and sometimes even globally! Please don’t marginalize this portal…though many music industry people question it’s effectiveness, ReverbNation is a decidedly global platform that helps grow your SEO and other social media platforms tremendously!

Perhaps the most valuable part of this campaign is the time we take with the client to optimize their website and social media sites to their fullest. You will find our expertise and advice from Bobby McIntyre in this area is top of the line and very helpful. No matter how big or small a band or artist is, we can always improve visibility to their official website and all of their social media sites with our sage wisdom.

With hundreds of success stories under our belt, and as musicians ourselves, we know the frustrations involved in having a respectable YouTube presence. Considering the amount and time and effort you exerted to make your new music video a reality, we realize it’s important that you have a clear strategy in place to promote it properly and connect your video with the maximum amount of eyeballs possible. Our goal here

is to provide you the necessary marketing muscle to secure the attention and exposure your new video is worthy of, while leaving you to opportunity to attend to other important aspects of your marketing campaign. I salute you and your team for realizing that now more than ever, we live in a completely video-centric world where most music fans no longer listen to music, or read about music; they immediately go to watch music videos to see what great new artists are on the horizon.

Very recently, with many new YouTube safeguards and guidelines in place, it has now become increasingly more difficult for a new music video to secure impressive view numbers and go viral, unless you utilize and work directly through the various Google channels of advertising. Now more than ever, anyone serious about increasing their video views organically on YouTube need seasoned artist advocates like HIP Video Promo fighting for them, or chances are you’ll have your new video pulled off YouTube for violating their very strict “policies and guidelines”. Many clients we’ve worked with have hired companies in the past to increase YouTube views, only to have their video pulled for perceived “violations” of their policies and guidelines. It’s a slippery slope out there you you can’t afford to take a misstep.

You need a legitimate, well respected Google partnered company with years of experience in YouTube/social media marketing to be in close contact with Google and work with them to design the most effective campaign possible. We value our clients very much and realize that they’re looking for substantial return on investment, and because my team and I become completely in tune with your band or artist’s musical savvy and marketing campaign moving forward already, we are in a much better position to, with Google’s help, to design a YouTube campaign that will hit on all eight pistons, while not breaking the bank.

Every situation is different, but in every instance an effective YouTube campaign is a nuanced, highly strategic undertaking that takes in consideration numerous variables including musical genre, like minded artists and fans, demographics, day of the week and regional targeting. Because a large percentage of the cost of the campaign will be spent with Google directly, it’s imperative that we shoot for our “biggest bang for our buck ” I.E. “lowest cost per click “. Along with inquiring from you what you feel your band or artist’s “target audience” is, we would also be inquiring from you what bands and artists you feel most of a musical kindred spirit with, what tags would be appropriate for this campaign, what countries and territories would we be most likely to encounter new fans and the best thumbnail for promotional purposes. This information is important to us since we want to be targeting the YouTube campaign to get in front of the eyeballs of those music lovers and potential fans that are most in line with your band or artist’s musical aesthetic and most likely to embrace the your new music video. We want tons of “likes”, new fans subscribing to your YouTube channel and lots of positive comments!

After an in-depth phone call with our YouTube promotional staff, our month-long campaign, which can be extended on a month-to-month basis, is broken into four one-week intervals. During the first week we will be “testing the waters” so to speak, placing the video in the social media portals and YouTube and Google platforms we feel most likely to generate traffic for your new video. Our focus from the outset will always seek to secure and generate views from the United States, Canada and Europe, but as we move forward we can branch out into different sections of the globe where potential fans craving new engaging music have the opportunity to jump on the band or artist’s bandwagon. During the entire process we’re keeping a keen eye on the all-important “cost per click” and we’ll consult and have strategic sessions with you as to the best marketing plan needed moving forward each week to achieve our collective goal.

Because we have access to all of the Google analytics, we can then target the YouTube music video campaign more effectively moving forward. We are also a huge proponent of generating real comments from real people, as well as increasing the “likes” for the video dramatically. Our goal here is to have the entire presentation look as though there is nothing but an organic embracing of the music video happening, with no hints of any sort of extra investments being implemented.

Please keep in mind that we are fully cognizant that any music savvy YouTube fan can almost immediately decipher what videos featured on YouTube have numbers and comments that are visceral, compelling and organic, as opposed to those videos featured on YouTube that have numbers and comments that are nothing but fake, phony and fraudulent. Perception is everything and we will be analyzing the YouTube campaign on a daily basis to make sure that your video never falls into that dreaded, second category!

If you would like to learn more call 587 357 6900

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